TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and onl